Digital Marketing
Marketing That Drives Pipeline, Not Just Impressions
We run integrated digital marketing across SEO, paid, social, content, and email — and we measure success in qualified leads and revenue, not likes. Built for Indian SMBs and SaaS companies scaling past their first growth ceiling.
Based in Kolkata. In-house creatives. Channel-agnostic strategy. Transparent ad spend.
What We Run
Three Channels. One Integrated Team.
Whether you need to rank on Google, build a social presence that converts, or create a content engine that runs on autopilot — we have the specialists and the systems to get it done.
Search Engine Optimization (SEO)
Rank for what your customers actually search.
We run SEO campaigns grounded in revenue intent — not vanity traffic. From a full technical audit to editorial content and authoritative backlinks, every action ties back to qualified leads and pipeline, not just position counts.
- Keyword research grounded in revenue: Target queries that convert, not just queries that get traffic. We map every keyword to a funnel stage before a word is written.
- Technical SEO audit & fixes: Core Web Vitals, schema markup, crawlability, and site architecture — we fix the structural issues that hold rankings back.
- On-page optimisation at scale: Title/meta/header structure, internal linking, and content depth handled systematically across your entire site.
- Backlink acquisition: Ethical outreach, digital PR, and editorial placements — no PBNs, no spam. Links that send referral traffic and build authority.
Common use cases
Social Media Marketing (SMM)
Owned channels + paid social that compounds.
We build social presences that do more than grow follower counts. Every post, reel, and ad is designed to move people through your funnel — from awareness to conversation to conversion.
- Content calendars that ship: 12–30 posts/month across Instagram, LinkedIn, X, and Facebook — planned a month ahead, executed on time.
- Reels, carousels, threads: Format-native creative built for each platform's algorithm — not one post repurposed everywhere.
- Community management: Comments, DMs, and engagement handled by your dedicated social team to convert followers into customers.
- Paid social — Meta + LinkedIn: Full-funnel campaigns from awareness to retargeting to conversion, with weekly creative rotation and bid optimisation.
Common use cases
Content Strategy & Performance
Content that earns the algorithm's trust and the reader's time.
A content strategy without a distribution plan is just a blog. We build editorial systems — topic clusters, email flows, and performance dashboards — that make content your most durable acquisition channel.
- Editorial roadmaps: Topic clusters, pillar content, and quarterly themes mapped to your funnel so every article has a purpose and a goal.
- Long-form & SEO content: 1,500–3,000-word blogs, comparison guides, and landing-page copy written to rank and convert.
- Email marketing: Lifecycle flows, broadcast campaigns, segmentation, and A/B testing — from welcome series to win-back sequences.
- Performance reporting: Monthly dashboards with traffic, leads, attribution, and revenue — so you know what's working and what to double down on.
Common use cases
How We Work
Our Delivery Process
From onboarding to monthly reporting, every engagement follows a structured process — so nothing falls through the cracks and every spend is accountable.
Discovery
Audit your current marketing, competitors, keyword landscape, and funnel — so we understand where you are before we decide where to go.
Strategy
Channel mix, KPIs, monthly content plan, and campaign calendar — delivered as a written document before a single rupee is spent.
Setup
Tracking pixels, GA4 events, conversion goals, dashboards, and creative templates — the infrastructure that makes the data trustworthy.
Launch
Campaigns go live; the content calendar starts shipping weekly. Every asset is reviewed and approved before it touches your audience.
Optimise
Weekly A/B tests, daily creative rotation, and bid adjustments — performance marketing is a continuous process, not a set-and-forget.
Report
Monthly performance review with qualified leads, pipeline attribution, and clear action items — so you always know what happened and why.
Our Stack
The Platforms We Run Every Day.
We don't guess with your ad spend. Every tool in our stack is chosen for precision, auditability, and results.
Why Bizotic
Why Companies Choose Us for Digital Marketing
Revenue is the only metric
We report leads, MQLs, and pipeline-influenced revenue — not impressions, followers, or CTR. You'll always know what the marketing is worth.
In-house creative team
Writers, designers, and video editors under one roof. No outsourced copywriting, no stock templates — everything is built for your brand.
Channel-agnostic strategy
We recommend what works for your business, not what we happen to sell. If a channel isn't right for you, we'll tell you.
Transparent ad spend
Every rupee tracked, every campaign auditable. No markup on media — you pay the platforms directly and see every spend line.
Indian SMB DNA
We know the Indian buyer, the festival calendar, the local platforms, and the price sensitivity. Built-in, not learned on your budget.
Senior strategist on every account
No junior is left alone with your brand. A senior strategist owns your account and is your primary point of contact throughout.
Pricing
Transparent Retainers. No Hidden Fees.
One-month minimum, no long lock-ins, and ad spend is always separate and fully transparent. Pick the plan that matches where you are today — upgrade as you grow.
Basic
For Startups
- Website SEO (Basic)
- Social Media Management (2 Platforms)
- Meta Ads (Facebook & Instagram)
- Google Ads (Search)
- 12 Posts Per Month
- Google My Business Setup & Optimization
- Monthly Performance Report
- 1 Month Minimum Plan
Standard
For Growing Businesses
- All Basic Features
- Website SEO (Advanced)
- Social Media Management (3 Platforms)
- Meta Ads (Facebook & Instagram)
- Google Ads (Search)
- 16 Posts Per Month
- Monthly Performance Report
- 1 Month Minimum Plan
Premium
For Scaling Businesses
- All Standard Features
- Advanced SEO
- Social Media Management (4 Platforms)
- 20 Posts Per Month
- Meta Ads (Facebook & Instagram)
- Google Ads (Search + Display)
- Content Creation (4 Blogs/Month)
- Lead Generation Campaigns
- Monthly Performance Report
- 1 Month Minimum Plan
Enterprise
For Large Businesses
- All Premium Features
- Advanced SEO + Technical SEO
- Social Media Management (All Major Platforms)
- 30 Posts Per Month
- Meta Ads (Facebook & Instagram)
- Google Ads (Search + Display + Remarketing)
- Content Creation (8 Blogs/Month)
- Conversion Rate Optimization
- Dedicated Account Manager
- Weekly Performance Report
- 1 Month Minimum Plan
All prices are exclusive of GST. Ad spend is billed directly by the platforms — no markup. Strategy sessions are complimentary.
Results Our Clients Talk About
Real numbers, real clients — no made-up case studies.
“Three months in, our cost-per-lead is down 47% and our blog hit page 1 for our money keywords. Bizotic's SEO team genuinely understands conversion, not just traffic.”
Karthik Subramanian
Co-founder, BrewBean Coffee
“They built our content engine from scratch. We now publish 8 articles a month and inbound is our #1 acquisition channel. The editorial quality is consistently excellent.”
Divya Nair
Marketing Lead, FinSmart
“Their paid social work scaled us past ₹1Cr ARR. The creative team is genuinely embedded with our brand — they understand our tone better than most in-house hires would.”
Aman Verma
CEO, FitFolio
“Honest reporting, real numbers, no fluff. The monthly review is the most useful hour in my calendar. Best marketing partner we've worked with.”
Riya Kapoor
Founder, Lumen Skincare
FAQs
Frequently Asked Questions
How long until I see results from SEO?
Do you handle creative production or just media buying?
Can you work alongside our existing marketing team?
What's the minimum monthly retainer?
How is ad spend handled — separate or included?
Do you cover only digital, or offline campaigns too?
What platforms do you specialise in?
Will I own all the assets and accounts you create?
Get in Touch
Tell us about your marketing goals
We'll review your brief and come back within two business days with a tailored channel recommendation and retainer estimate — no commitment required.